100 Percent Pure Non Toxic Beauty Review

If you love skincare, makeup, and body products that are good for your health and encourage vibrancy you will love 100 Percent Pure. They are one of the first non toxic makeup brands that I fell in love with close to 10 years ago. I had been trying for quite a while to make the switch to healthier beauty products but none of them lived up to the hype. That was until I found 100 Percent Pure.

They make high performance non toxic beauty products that are rich in skin loving vitamins and fruit pigments. The whole line is natural, non toxic, vegan, and cruelty-free.

100 Percent Pure products are comparable to mainstream beauty products but the difference is that they contain healthy ingredients that benefit the skin instead of toxins that are found in the majority of mainstream beauty products. With health issues on the rise, it is the perfect time to evaluate your beauty products to ensure they support your wellness.

I am going to share with you my 10 top favorites from 100 percent Pure. It was hard to pick since there are so many goodies! I highly recommend this wonderful non toxic beauty line.


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Why I Love This Brand

  1. They use non toxic ingredients in their formulations

  2. They are high performance. That is really important. It's great to use more natural based products but we want them to actually work well too.

  3. They are an easy switch from main stream beauty products since they work really well and have a wide range of products to choose from.

  4. They color their products with fruit pigments instead of harmful synthetics. They use pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.

  5. They have outstanding customer service.

Products I love From 100 Percent Pure

Coffee Bean Eye Cream

This is my holy grail product from 100 Percent Pure. It works so well at reducing puffiness and discoloration, boosting circulation, moisturizing, and makes the perfect base for under eye makeup. To say this eye cream is amazing, is an understatement. It is a staple in my beauty routine because it helps the under eye area look awake and bright every time I use it.

The concentration of anti aging vitamins in the coffee bean eye cream do a really great job at supporting healthy skin and reducing inflammation. It has wonderful ingredients such as aloe vera, vitamin C, green coffee bean, rosehip, and more! I highly recommend it!

Fruit Pigmented Anti Aging Lipstick

Such an amazing lipstick that is rich in beautiful pigment and has great staying power. The moisturizing properties in the fruit pigmented anti aging lipstick give the most beautiful application that is never dry or dull. This is your lipstick if you love a lipstick that won't dry out your lips, makes them softer and more luscious, supports anti aging, is made with natural ingredients, and comes in a wide variety of richly pigmented shades. Since they are so rich in pigment you really only need to use a little bit of the product. I find that it lasts for a really long time, especially if you use a lip brush.

The gorgeous lipsticks come in the prettiest girly packaging and smell amazing. It smells like fruit. Yum!

Fruit Pigmented Blush & Luminizer

Such beautifully pigmented shades with great staying power. They are so pigmented that you need only the tiniest amount. A little goes a long way and the application is very natural and luminous. The fruit pigmented blush and luminizer are both made with the best ingredients that nourish the skin.

There is a peppermint candy blush that I really like and it smells just like a peppermint stick. Yum!

Fruit Pigmented Lip and Cheek Tint

An amazing multi purpose product that can be applied to the lips or cheeks. I really like wearing this one as a sheer lip color because it looks so natural and is really moisturizing. If you like cream blush then you will love this one. It looks beautiful on the skin and applies very naturally. The fruit pigmented lip and cheek tint is the perfect product to keep in your bag for when you need a pop of color easily.

Fruit Pigmented Eye Palettes

Includes eye shadow, blush, and highlighter all in one convenient palette. Perfect for creating a beautiful fresh makeup look with a variety of products that can be multi purpose. It saves space and is easy to travel with.

The color ranges of these palettes are really beautiful and definitely won’t make you miss mainstream beauty one bit. They are the perfect healthy replacement. My favorite is the rose gold palette. It has beautiful warm toned metallic and shimmer shades for a healthy glowy look. I find the shade range to be quite versatile for any look.

Green Tea Fiber Brow Builder

Such a great product! If you love to add a little color and fullness to your eye brows easily then you will love the green tea fiber brow builder. The application is easy and it provides such beautiful results. It has little micro fibers that help build the brows to give them fullness, shape, and color. Whether you have sparse brows that need a little oomph or you just want a little color and hold you will love this product.