Non Toxic Beauty Guide

Jessica Rose Wellness Non Toxic Beauty G

Hello Beautiful,


I am so happy you are here!

This guide will help you minimize your exposure to ingredients that can be harmful to your health.

Women everywhere are waking up to the realization that the beauty industry is not regulated and mainstream beauty products can cause health issues.


It has been shown that the average woman uses around  168 toxins in her daily beauty routine. What we put on our skin has the ability to affect our health and appearance. Did you know that an excess of toxins can accelerate the aging process?

Non toxic beauty products are essentially like putting vitamins on your skin instead of toxins.


Making the switch to non toxic beauty does not have to be overwhelming. Simply take it one step at a time. Each small switch will have a positive influence on your health and appearance.

**This page contains affiliate links which means I might earn a small commission at no additional cost to you. I only partner with brands I use myself and love.

Makeup Brushes

Tips for Switching to a Healthier Beauty Routine:


1.) Start by replacing the products that cover a large portion of your skin such as body products, skincare, foundations, powder, blush, and highlights. These have a higher chance of causing harm since they are applied in greater quantities.

2.) Next start with your lip products because these have the potential to be consumed while you are eating.

3.) Figure out your budget. How much do you want to spend on replacing your beauty items? Stick to your budget as you can always add in new items slowly. No need to stress or over spend. Any healthy swap will decrease your toxin intake


4.) Identify the values you are seeking in non toxic beauty products. Do you want them to be organic, natural, vegan, gluten free, or paraben free? There are so many brands that cater to different needs

5.) Try brands that have a good return policy in case you are not satisfied


6.) Order sample sizes or travel sizes to try before you buy.

A lot of companies travel sizes which a great way to try the product without having to commit to a full size item. You can also try sample sizes which is perfect when trying out foundations. It is not always advertised but you can email them and ask

7.) Try going into a store that sells natural beauty products so that you can try them

8.) Research the ingredients in each product before you commit. Find out how they play a role in your health.

Top Ingredients to avoid in your beauty products:

Fragrance (Parfum)

This is a very tricky ingredient that can be found on most beauty labels. The specific ingredients do not have to be disclosed. There can be hundreds of hidden ingredients under the name "fragrance." Some fragrances can be linked to cancer, allergies, and reproductive harm.

Diethanolamine (DEA)

Regularly used as an pH adjuster and foaming agent in cosmetics. . DEA and Dea-related ingredients have been linked with skin irritation and potential skin growths. DEA has been linked to hormone disruption, liver tumors, and organ toxicity.

Polyethylene Glycol (PEG's)

Used in cosmetics as a penetration enhancer. Penetration enhancers are substances that make it easier for other ingredients to pass through our skin. PEG’s can be contaminated 1,4– dioxane and ethylene oxide which are known carcinogens.

Sodium Laurel Sulfate

Detergent that makes products foam and lather in products. Both SLS and SLES can cause skin irritation or allergies. SLES is an ethoxylated ingredient known to produce 1,4 Dioxane, which is classified as a human carcinogen.

Butylated Hydroxyanisole (BHA)

Synthetic antioxidants used as preservatives in products. These chemicals are linked to organ system toxicity, endocrine disruption, and respiratory irritation.


Preservatives used in a wide variety of beauty products to prevent the growth of microbes. Parabens can be endocrine-disrupting and have estrogen-mimicking properties, are linked to breast cancer, and reproductive issues.

Retinyl Palimate

Retinol compounds in products are quite popular due to their anti aging effects, however, they can become carcinogenic when exposed to sunlight. As well as being linked to development and reproductive toxicity. Many products on the market contain retinol and are targeted towards daytime use leading the consumer vulnerable to its health hazards. Retinol is the chemical name of the natural form of the essential micronutrient vitamin A.


Preservative and antimicrobial agent used in products to prevent the growth of bacteria. Triclosan has been shown to be an endocrine disruptor and impacts thyroid function.


Linked to endocrine disruption, reproductive toxicity, developmental toxicity, and cancer. Phalates can be hidden in the sneaky word “fragrance” and it does not have to be labeled.

Petroleum & Mineral Oil

Used in personal care products as a moisturizing agent. It is a cheap filler ingredient that is a by-product of petroleum refining. The primary concern with petrolatum is that it is potentially contaminated with (PAHs), polycyclic aromatic hydrocarbons These have been shown to be carcinogens.


Preservatives used in a wide variety of beauty products to prevent the growth of microbes. Parabens can be endocrine-disrupting and have estrogen-mimicking properties, are linked to breast cancer, and reproductive issues.


A mineral substance used in a variety of cosmetic and personal care products to absorb moisture, prevent caking, and soften products. It also can give products an opaque appearance. Talc can be contaminated with asbestos, a mineral substance linked to cancer.

Formaldehyde Releasing Preservatives

Formaldehyde may not always be listed as an ingredient on the label, however, it could still be in the product. The reason it can be tricky is that companies can add other chemicals that work together as they decompose to release formaldehyde. Formaldehyde is a known skin sensitizer, allergen, and carcinogen.


A clear, colorless liquid that is added to some beauty products. It has been linked to reproductive toxicity, developmental toxicity, and irritation. Found in a lot of hair colors and nail products.

Propylene Glycol

Propylene glycol is a humectant, an ingredient that is added to cosmetics to increase moisture retention. It is a penetration-enhancing humectant, preservative, stabilizer, and emulsifier. The fact that it is a penetration enhancer can mean that it could increase the likelihood of harmful toxins permeating the skin. Because propylene glycol is derived from petroleum, many have concerns that it is carcinogenic and can be toxic when used in skincare. It can also cause skin irritations and breakouts when used regularly. 


Commonly used in products that are targeted towards skin lightening. Linked with organ system toxicity and considered a respiratory toxicant.

Synthetic Colors (ie: Red 7 Lake + Red 5 Lake)

Synthetic colors are derived from petroleum and coal tar are suspected skin irritants, human carcinogens, and linked to ADHD in children. There are healthier ways to pigment beauty products that do not raise health concerns.


A preservative used in cosmetics and as a stabilizer in soaps and perfumes. It can be potentially harmful if absorbed through the skin, inhaled, or swallowed. It can have an effect on the brain and the central nervous system as well as cause reactions such as eczema.

Sunscreen Ingredients To Avoid Oxybenzone, Benzophenone, PABA, Avobenzone, Homosalate, and Ethoxycinnmate.

They are linked to endocrine disruption. They may also cause cellular damage and be carcinogenic. Choose non nano zinc instead for a healthier option.

Makeup & Tulips


100 Percent Pure Click HERE to view products


I love this brand so much! This is my go-to brand because they work so well and have the cleanest ingredients. Their ingredient list is all natural and top notch. All of their products are carefully formulated to have the healthiest ingredients and they perform extremely well. They are definitely worth trying! My favorite products from 100 Percent Pure are their anti aging lipsticks, they are really pigmented and moisturizing. They look amazing and have the best ingredients. The fruit pigmented blush and highlighter are the best! They are really pigmented so you only need a little bit. The green tea brow builder is so lovely. It has little micro fibers to help build the brows and provide color and shape. I can't be without their amazing coffee bean eye cream it is the best eye cream for instantly decreasing puffiness, moisturizing, and looks perfect under makeup, or alone.

Aether Beauty Click HERE

Amazing eye shadow pallets that work so well. They are made with gemstones and have the most beautiful shades that compliment any eye color. The ingredients are non toxic and high performing.

Use Code: JESSICA ROSE to save 20%


Lily Lolo Click HERE

Hands down my favorite mascara in the whole world. The ingredients are non-toxic and it works better than any mascara I have ever tried. It delivers beautiful full long lashes with one coat. The formula does not smudge, does not clump, and comes off without eye makeup remover. I am obsessed with mascara so I have tried just about all of them before I found this one. If you're looking for your holy grail mascara this is it!

Vapour Beauty Click HERE

Vapour Beauty is a high performance non toxic beauty line. They have amazing products that work really well. Their pressed perfecting powder is my absolute favorite. It does a great job at setting makeup and is lightweight. It provides a flawless finish. I never notice any creasing or caking with this powder. It sits really nicely on the skin. Their foundation, blush, and lipsticks also work really well.

FitGlow Beauty Click HERE

FitGlow Beauty is like a skincare and makeup brand in one. All of their makeup contains amazing ingredients that act like vitamins for the skin. I love their lip color serums. They are so moisturizing and have the prettiest pigments. They are so moisturizing and act as a lip treatment and pigmented lip gloss in one. The night lip serum makes your lips so soft and kissable. Their mascara is wonderful and works really well. It has a really unique wand and gives you the most fluffy and full lashes. Their entire line from skincare to makeup all are high performance and they come in the prettiest packaging that makes you excited to see it each day on your makeup counter or in your purse.

ILIA Beauty Click HERE

ILIA Beauty formulates products from scratch, using a mix of natural, organic botanicals and safe synthetics to ensure above-and-beyond performance. All of their products work really well and have the best ingredients.

Their limitless lash mascara is quite a fan favorite. It works really well and provides the most natural flawless full and soft lashes. Their true skin serum concealer works really well to brighten and conceal. The formula is lightweight and looks very natural on the skin.

Kari Gran Click HERE

Kari Gran makes my absolute favorite non toxic facial SPF. It is made with non nano zinc, a mineral sunscreen.

Essential SPF 28  is a moisturizing sunscreen that looks flawless under makeup. It is really important to me that a SPF is made with non nano zinc, nourishing ingredients, and it must look good under makeup. This one delivers 100%.

Honest Beauty Click HERE

Wonderful affordable clean beauty products. The mascara with eyelash primer is amazing if you want to give your lashes extra length and hold. If you have short or sparse lashes this one is for you!


Their eye shadow pallets have beautiful pigments in a gorgeous shade range that work beautifully for any look and the highlighting powder illuminates the skin for a healthy glow. Their products are definitely worth trying. They are sold at Target, ULTA, and online.


OSEA Skincare Click HERE

If you love clean, sustainable, and thoughtfully sourced ingredients, vegan, gluten-free, cruelty-free, high-performance, and glass bottles, this is your brand.


I would consider OSEA SKINCARE a luxury clean beauty line. They have high-performing products and innovative formulations. They draw their inspiration from the sea by incorporating wild seaweed into their products along with a variety of high quality plant based ingredients, pure steam distilled, and cold pressed essential oils. I love all of their products.

My top favorites are the hyaluronic sea serum,

advanced protection cream, milk cleanser, and the

white algae mask

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Treat Yourself Click HERE

If you love holistic, non toxic, certified organic, vegan, cruelty free, high performance, and bottled in glass, this is your brand.


This line is quite unique because they use a C02 extraction process for their oils which helps to preserve their integrity. Instead of heating the oils up to a higher temperature, they use a cold extraction process that helps the oils remain in a healthier more stable form. This may seem trivial if you have not heard of it but it can make all the difference in supporting the health and appearance of your skin. When oils are heated to higher temps it can cause free radical damage in the skin. Free Radical Damage = Aging.

Quality matters and Treat Yourself Skincare delivers.


I love their products so much. My skin absolutely adores their Rosehip Beauty Nectar. I have seen amazing results using their skincare line and I highly recommended them.

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I really hope you enjoyed this non toxic beauty guide and it helps you to next the leap into switching to a more natural beauty routine.


If you have any questions please send me a message.

I wish you so much success on your non toxic beauty journey.


Jessica Rose