Non Toxic Beauty Guide

Hello Beautiful,


I am so happy you are here!

This guide will help you minimize your exposure to ingredients that can be harmful to your health.

Women everywhere are waking up to the realization that the beauty industry is not regulated and mainstream beauty products can cause health issues.


It has been shown that the average woman uses around  168 toxins in her daily beauty routine. What we put on our skin has the ability to affect our health and well being. Did you know that excess toxins can accelerate the aging process?

Non-Toxic Beauty products are essentially like putting vitamins on your skin instead of toxins.


Making the switch to non toxic beauty products does not have to be overwhelming. Simply take it one step at a time. Each small switch will have a positive influence on your health and appearance.

**This page contains affiliate links which means I might earn a small commission at no additional cost to you. I only partner with brands I use myself and love.

Tips for Switching to a Healthier Beauty Routine:


1.) Start by replacing the products that cover a large portion of your face, such as moisturizers or oils, foundations, facial powder, blush, and highlights. These have a higher chance of causing harm since they are applied in greater quantities.

2.) Next start with your lip products because these have the potential to be consumed while you are eating.

3.) Figure out your budget. How much do you want to spend on replacing your beauty items? Stick to your budget as you can always add in new items slowly. No need to stress or over spend. Any healthy swap will decrease your toxin intake


4.) Identify the values you are seeking in healthier beauty alternatives. Do you want them to be organic, natural, vegan, gluten free, or paraben free? There are so many brands that cater to different needs

5.) Try brands that have a good return policy in case you are not satisfied


6.) Order sample sizes to try before you buy.

A lot of companies offer sample sizes of their products which is a great option. It is not always advertised but you can email them and ask

7.) Try going into a store that sells natural beauty products so that you can try them

8.) Research the ingredients in the companies products before you commit. Find out how they play a role in your health.

Top Ingredients to avoid in your beauty products:

Fragrance (Parfum)

This is a very tricky ingredient that can be found on most beauty labels. The specific ingredients do not have to be disclosed. There can be hundreds of hidden ingredients under the name "fragrance." Some fragrances can be linked to cancer, allergies, and reproductive harm.

Diethanolamine (DEA)

Regularly used as an pH adjuster and foaming agent in cosmetics. . DEA and Dea-related ingredients have been linked with skin irritation and potential skin growths. DEA has been linked to hormone disruption, liver tumors, and organ toxicity.

Polyethylene Glycol (PEG's)

Used in cosmetics as a penetration enhancer. Penetration enhancers are substances that make it easier for other ingredients to pass through our skin. PEG’s can be contaminated 1,4– dioxane and ethylene oxide which are known carcinogens.

Sodium Laurel Sulfate

Detergent that makes products foam and lather in products. Both SLS and SLES can cause skin irritation or allergies. SLES is an ethoxylated ingredient known to produce 1,4 Dioxane, which is classified as a human carcinogen.

Butylated Hydroxyanisole (BHA)

Synthetic antioxidants used as preservatives in products. These chemicals are linked to organ system toxicity, endocrine disruption, and respiratory irritation.


Preservatives used in a wide variety of beauty products to prevent the growth of microbes. Parabens can be endocrine-disrupting and have estrogen-mimicking properties, are linked to breast cancer, and reproductive issues.

Retinyl Palimate

Retinol compounds in products are quite popular due to their anti aging effects, however, they can become carcinogenic when exposed to sunlight. As well as being linked to development and reproductive toxicity. Many products on the market contain retinol and are targeted towards daytime use leading the consumer vulnerable to its health hazards. Retinol is the chemical name of the natural form of the essential micronutrient vitamin A.


Preservative and antimicrobial agent used in products to prevent the growth of bacteria. Triclosan has been shown to be an endocrine disruptor and impacts thyroid function.


Linked to endocrine disruption, reproductive toxicity, developmental toxicity, and cancer. Phalates can be hidden in the sneaky word “fragrance” and it does not have to be labeled.

Petroleum & Mineral Oil

Used in personal care products as a moisturizing agent. It is a cheap filler ingredient that is a by-product of petroleum refining. The primary concern with petrolatum is that it is potentially contaminated with (PAHs), polycyclic aromatic hydrocarbons These have been shown to be carcinogens.


Preservatives used in a wide variety of beauty products to prevent the growth of microbes. Parabens can be endocrine-disrupting and have estrogen-mimicking properties, are linked to breast cancer, and reproductive issues.


A mineral substance used in a variety of cosmetic and personal care products to absorb moisture, prevent caking, and soften products. It also can give products an opaque appearance. Talc can be contaminated with asbestos, a mineral substance linked to cancer.

Formaldehyde Releasing Preservatives

Formaldehyde may not always be listed as an ingredient on the label, however, it could still be in the product. The reason it can be tricky is that companies can add other chemicals that work together as they decompose to release formaldehyde. Formaldehyde is a known skin sensitizer, allergen, and carcinogen.


A clear, colorless liquid that is added to some beauty products. It has been linked to reproductive toxicity, developmental toxicity, and irritation. Found in a lot of hair colors and nail products.

Propylene Glycol

Propylene glycol is a humectant, an ingredient that is added to cosmetics to increase moisture retention. It is a penetration-enhancing humectant, preservative, stabilizer, and emulsifier. The fact that it is a penetration enhancer can mean that it could increase the likelihood of harmful toxins permeating the skin. Because propylene glycol is derived from petroleum, many have concerns that it is carcinogenic and can be toxic when used in skincare. It can also cause skin irritations and breakouts when used regularly. 


Commonly used in products that are targeted towards skin lightening. Linked with organ system toxicity and considered a respiratory toxicant.

Synthetic Colors (ie: Red 7 Lake + Red 5 Lake)

Synthetic colors are derived from petroleum and coal tar are suspected skin irritants, human carcinogens, and linked to ADHD in children. There are healthier ways to pigment beauty products that do not raise health concerns.


A preservative used in cosmetics and as a stabilizer in soaps and perfumes. It can be potentially harmful if absorbed through the skin, inhaled, or swallowed. It can have an effect on the brain and the central nervous system as well as cause reactions such as eczema.

Sunscreen Ingredients To Avoid Oxybenzone, Benzophenone, PABA, Avobenzone, Homosalate, and Ethoxycinnmate.

They are linked to endocrine disruption. They may also cause cellular damage and be carcinogenic. Choose non nano zinc instead for a healthier option.


Non-Toxic Beauty Brands

Each brand is non toxic and high performing

100 Percent Pure 


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I love this brand so much! This is my go-to brand because they work so well and have the cleanest ingredients. You will never have to worry about one single ingredient in their entire line compromising your health. You can recognize and pronounce every ingredient in their line.


This brand uses fruit pigments, essential oils, and minerals to create their products. All of their products are carefully formulated to have the healthiest ingredients and they perform extremely well. They are definitely worth trying!

Below are my favorite products from 100 Percent Pure

Fruit Pigmented Anti Aging Lipsticks


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The most luxurious, long lasting and moisturzing lipsticks. The color range is beautiful. There is something for everyone.

Fruit Pigmented Luminizer

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This is my absolute favorite non toxic beauty luminizer I have found. You can use it anywhere on the face for a healthy glow. It looks natural and gives you that, "I am awake with a healthy glow" look. It is a game-changer!  (not to be confused with the gemmed lumizer)

Green Tea Brow Builder

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Perfect brows in seconds! If you have sparse eyebrows or just want to add more fullness then you will love this product. It has microfibers that help to create more fullness and shape.  It holds the brows in place, makes them appear fuller, and gives them perfect definition. It is so easy to apply with its mini applicator.

Eye Shadow Pallets

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If you're looking for gorgeous eye shadow shades all in one convenient palette with the healthiest ingredients then this is your go-to.

Coffee Bean Eye Cream

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Okay, let's be honest, we all have those mornings when we look a bit tired. Well my friend this coffee bean caffeine eye cream takes care of that for you. It does a great job at taking care of those tired eyes and dark circles.

It gives you the, "I'm awake and rested" look. I highly recommend it.

Other Non Toxic Beauty Brands

I Use and Recommend

 Salty Girl Beauty 

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Use Code: Jessica_Rose to save 15%


They make the best foundation I have ever tried! It replaced my Giorgio Armani foundation. This foundation performs even better than a lot of designer brands. It has the cleanest ingredients and looks flawless on the skin. I also love their lipstick, lip gloss, and soap bars.

Treat Yourself

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This is the skincare brand I use. I love them so much and just can't get enough of them. The ingredients are so clean and formulated with the best organic ingredients. I have seen such a beautiful shift in my skin since using their products. I use the Rosehip and Chamomile Beauty Nectar as well as the Aloe Glow. Both are beautiful products.

Olgas Organics

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This amazing brand has USDA Certified Organic Beauty Products! That is an incredibly hard certification to get in the beauty world. You can rest assured that all the products have the cleanest ingredients. They work so well and are made with care from the owner Olga. She is a mother, wife, and non-toxic beauty advocate. She takes pride in all her products and makes them with love! She is the sweetest woman with the best customer service.

I use the face powder in shade translucent, lip tints, eye shadows, and body butter. All of the products are high quality and won't compromise your health.

Lily Lolo

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Hands down my favorite mascara in the whole world. The ingredients are non-toxic and it works better than any mascara I have ever tried. It delivers beautiful full long lashes with one coat. The formula does not smudge, does not clump, and comes off without eye makeup remover. I am obsessed with mascara so I have tried just about all of them before I found this one. If you're looking for your holy grail mascara this is it!

Aether Beauty

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Amazing eye shadow pallets that work so well. They are made with gemstones and have the most beautiful shades that compliment any eye color. The ingredients are non-toxic and high performing.

Honest Beauty

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Wonderful and affordable clean beauty products. The mascara with eyelash primer is amazing if you want to give your lashes extra length and hold. If you have short or sparse lashes this one is for you!


Their eye shadow pallets have beautiful pigments in a gorgeous shade range that work beautifully for any look and the highlighting powder illuminates the skin for a healthy glow. Their products are definitely worth trying. They are sold at Target, ULTA, and online.

Well People

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They make great products that have clean ingredients that work. The products I enjoy are their mascara, eyebrow gel, and lipsticks.

Fitglow Beauty

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This brand is truly a skincare based beauty line. Each ingredient is full of nourishing skin-boosting ingredients that improve the quality of your skin. They are very popular. They are on the pricier side, however, they work well and have the cutest packaging.

If you have any questions please send me a message.

I wish you so much success on your non-toxic beauty journey.

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