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Hello I'm Jessica Rose,

I am a Certified Holistic Nutritionist and Licensed Cosmetologist, as well as a TV Presenter, Published Writer, Face Yoga Teacher, and On-air Health and Beauty Expert. With 15 years of experience in the wellness and beauty industry, along with my credentials in nutrition and cosmetology, I specialize in guiding women to age gracefully and naturally, seamlessly bridging the gap between health and beauty through my transformative teachings.

In this non toxic beauty guide I will teach you how to switch to healthy beauty products with ease and minimize your exposure to ingredients that can be harmful to your health and appearance.


Women everywhere are waking up to the realization that the beauty industry is not regulated and mainstream products can cause health issues.


It has been shown that the average woman uses around 168 toxins in her daily beauty routine which can cause serious health issues. What we put on our skin has the ability to affect our health and appearance. An excess of toxins can also accelerate the aging process. Non toxic beauty products are a healthier option and I am here to show you how to effectively switch your products with ease.

Making the switch to non toxic beauty does not have to be overwhelming. Learning about ingredients is the best way to feel empowered. Simply take it one step at a time. Each small switch will have a positive influence on your health and beauty.


Click to see: all of my favorite non toxic beauty products

All of my favorite clean beauty skincare, hair care, makeup, anti aging devices....basically everything I use and love. Everything is researched extensively and the best quality.

Click to see: my favorite non toxic skincare

Click to see: my favorite non toxic makeup

Click to see: my favorite holistic beauty tools

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Fragrance (Parfum)

This is a very tricky ingredient that can be found on most beauty labels. The specific ingredients do not have to be disclosed. There can be hundreds of hidden ingredients under the name "fragrance." Some fragrances can be linked to cancer, allergies, and reproductive harm.

Diethanolamine (DEA)

Regularly used as an pH adjuster and foaming agent in cosmetics. . DEA and Dea-related ingredients have been linked with skin irritation and potential skin growths. DEA has been linked to hormone disruption, liver tumors, and organ toxicity.

Polyethylene Glycol (PEG's)

Used in cosmetics as a penetration enhancer. Penetration enhancers are substances that make it easier for other ingredients to pass through our skin. PEG’s can be contaminated 1,4– dioxane and ethylene oxide which are known carcinogens.

Sodium Laurel Sulfate

Detergent that makes products foam and lather in products. Both SLS and SLES can cause skin irritation or allergies. SLES is an ethoxylated ingredient known to produce 1,4 Dioxane, which is classified as a human


Butylated Hydroxyanisole (BHA)

Synthetic antioxidants used as preservatives in products. These chemicals are linked to organ system toxicity, endocrine disruption, and respiratory irritation.


Preservatives used in a wide variety of beauty products to prevent the growth of microbes. Parabens can be endocrine-disrupting and have estrogen-mimicking properties, are linked to breast cancer, and have reproductive issues.

Retinyl Palimate

Retinol compounds in products are quite popular due to their anti aging effects, however, they can become carcinogenic when exposed to sunlight. As well as being linked to development and reproductive toxicity. Many anti aging skincare products contain retinol and are targeted towards daytime use leading the consumer vulnerable to its health hazards.


Preservative and antimicrobial agent used in products to prevent the growth of bacteria. Triclosan has been shown to be an endocrine disruptor and impacts thyroid function.


Linked to endocrine disruption, reproductive toxicity, developmental toxicity, and cancer. Phalates can be hidden in the sneaky word “fragrance” and it does not have to be labeled.

Petroleum & Mineral Oil

Used in personal care products as a moisturizing agent. It is a cheap filler ingredient that is a by-product of petroleum refining. The primary concern with petrolatum is that it is potentially contaminated with (PAHs), polycyclic aromatic hydrocarbons These have been shown to be carcinogens.


Preservatives used in a wide variety of beauty products to prevent the growth of microbes. Parabens can be endocrine-disrupting and have estrogen-mimicking properties, are linked to breast cancer, and have reproductive issues.


A mineral substance used in a variety of cosmetic and personal care products to absorb moisture, prevent caking, and soften products. It also can give products an opaque appearance. Talc can be contaminated with asbestos, a mineral substance linked to cancer.

Formaldehyde Releasing Preservatives

Formaldehyde may not always be listed as an ingredient on the label, however, it could still be in the product. The reason it can be tricky is that companies can add other chemicals that work together as they decompose to release formaldehyde. Formaldehyde is a known skin sensitizer, allergen, and carcinogen.


A clear, colorless liquid that is added to some beauty products. It has been linked to reproductive toxicity, developmental toxicity, and irritation. Found in a lot of hair colors and nail products.

Propylene Glycol

Propylene glycol is a humectant, an ingredient that is added to cosmetics to increase moisture retention. It is a penetration-enhancing humectant, preservative, stabilizer, and emulsifier. The fact that it is a penetration enhancer can mean that it could increase the likelihood of harmful toxins permeating the skin. Because propylene glycol is derived from petroleum, many have concerns that it is carcinogenic and can be toxic when used in skincare. It can also cause skin irritations and breakouts when used regularly. 


Commonly used in products that are targeted towards skin lightening. Linked with organ system toxicity and considered a respiratory toxicant.

Synthetic Colors

Synthetic colors are derived from petroleum and coal tar are suspected skin irritants, human carcinogens, and linked to ADHD in children. There are healthier ways to pigment beauty products that do not raise health concerns.


A preservative used in cosmetics and as a stabilizer in soaps and perfumes. It can be potentially harmful if absorbed through the skin, inhaled, or swallowed. It can have an effect on the brain and the central nervous system as well as cause reactions such as eczema.

Sunscreen Ingredients To Avoid Oxybenzone, Benzophenone, PABA, Avobenzone, Homosalate, and Ethoxycinnmate

These ingredients are linked to endocrine disruption. They may also cause cellular damage and be carcinogenic. Choose non nano zinc as a healthier option.

How to Switch to a Non Toxic Beauty Routine

1.) Start with your lip products. These type of cosmetics have a higher likelihood of being ingested because they are worn on the lips. Eating toxins everyday can be quite unhealthy.

2.) Next start replacing the products that cover a large portion of your skin such as body products, skincare, foundations, powder, blush, and highlights. These have a higher chance of causing harm since they are applied in greater quantities.

3.) Figure out your budget. How much do you want to spend on replacing your beauty items? Stick to your budget as you can always add in new items slowly. There is need to stress or overspend. Any healthy swap will decrease your toxin intake.

4.) Identify the values you are seeking in non toxic beauty products. Do you want them to be organic, natural, vegan, gluten free, or paraben free? There are so many brands that cater to different needs.

5.) Try brands that have a good return policy in case you are not satisfied.


6.) Order sample sizes or travel sizes to try before you buy. A lot of companies offer travel and sample sizes which are a great way to try new healthy product without having to commit to a full-size item. 

7.) Try going into stores that sell non toxic beauty products so that you can try them and see if you like them before spending your money.

8.) Research the ingredients in each beauty product before you commit to purchasing them. It is important to understand how toxins may play a role in your health.



Lily Lolo

My favorite clean beauty mascara . The best mascara in clean beauty (in my opinion). This mascara performs just like a traditional mascara without the toxins. You can use one coat for a natural look or several to glam it up and your lashes will be long, full, and gorgeous. The formula is smudge and clump proof, and comes off without eye makeup remover. If you're looking for your holy grail mascara this is it! I also really like the Lily Lolo pressed mineral blush the ingredients are great and it's an easy-wear, velvety Pressed Blush that is highly pigmented

Shop Lily Lolo products HERE

Fitglow Beauty

FitGlow Beauty is a skincare and makeup brand in one. All of their makeup contains ingredients that are nourishing and benefit skin health.


The Fitglow plum lash primer is seriously the best. It is a mascara primer that helps lashes appear fuller, longer, and healthier. If you havent tried a mascara primer I highly suggest one. It takes your lashes to a whole new level. I've never liked false lashes so instead I use a lash primer to give me those va va voom lashes that are long, feathery, and full. This lash primer also has nourishing ingredients help your lashes become healthy and strong. 


The fitglow correct+ is a concentrated concealer that covers dark circles and blemishes without looking heavy or cakey. The ingredients are super nourishing for the skin and work incredibly well.

The fitglow lip color serum is hydrating for the lips, contain nourishing and non toxic ingredients, and provides the perfect pop of color for kissable and beautiful lips.

The fitglow redness rescue cream works really well for calming inflammation and minimizing the appearance of red and irritated skin. It contains a wakame seaweed extract and green mineral tint to help balance skin and minimize redness. The results are quite impressive.

The entire line of Fitglow beauty skincare and makeup are high performance and they come in the prettiest packaging. The price point is a bit high but definitely worth the investment.

Shop Fitglow Beauty Products HERE

ILIA Beauty

ILIA Beauty formulates products from scratch, using a mix of natural, organic botanicals and safe synthetics to ensure above-and-beyond performance. All of their products work really well and have the best ingredients.

limitless lash mascara works really well and provides natural flawless full and soft lashes. It's a buildable and flake free formula made with nourishing ingredients. This non toxic mascara gives you voluminous and lifted lashes with just one coat.


super serum skin tint serum spf 40 works really well to brighten, conceal, protect, and look incredibly natural. The formula is lightweight and made with skin nourishing ingredients. It is an excellent choice if you're looking for light weight coverage with a mineral spf (non nano zinc) to even out your skin tone.

liquid eyeliner does not smudge and provides a precise line for gorgeous eyes without the toxins. The flexible felt tip makes it easy to apply the perfect cat eye.

Shop ILIA Beauty Products HERE

100 Percent Pure 

I love this brand so much! This is my go-to brand because they work so well and have the cleanest ingredients. Their ingredient list is all natural and top notch. All of their products are carefully formulated to have the healthiest ingredients and they perform extremely well. They are definitely worth trying! My favorite products from 100 Percent Pure are their anti aging lipsticks, they are really pigmented and moisturizing. They look amazing and have the best ingredients. The fruit pigmented blush and highlighter are the best! They are really pigmented so you only need a little bit. The green tea brow builder is so lovely. It has little micro fibers to help build the brows and provide color and shape. I can't be without their amazing coffee bean eye cream it is the best eye cream for instantly decreasing puffiness, and moisturizing, and looks perfect under makeup, or alone.

Shop 100 Percent Pure Products HERE


Blissoma Holistic Skincare

My favorite non toxic skincare brand is Blissoma. The entire line is formulated to nourish, protect, and improve the appearance of the skin. The ingredients are fantastic, and it is a true holistic skincare line.

Blissoma Rejuvenating Herbal Cleanser: a gentle pH-balanced cleanser that protects the skin barrier. Rich in organic herbs and works well for even the most sensitive skin types. This is my holy grail clean beauty cleanser. It removes all of my makeup and cleanses the skin without stripping it of its natural oils. My skin always feels balanced and hydrated after using this cleanser.


Blissoma Serene Sacred Waters Tonique: A soothing and potent hydrating facial toner with seven natural actives, phytonutrients, MSM, and antioxidants. A beautiful blend of plant distillations that hydrate the skin and nourish it with an antioxidant boost. This toner is truly nutrition for the skin. It smells divine and balances the skin after cleansing, leaving it calm and ready for the next step in your skincare routine.


Blissoma Pure Sensitive Care Complex: the best moisturizer for sensitive skin. Packed with botanical ingredients that nourish, protect, and calm redness. My skin really likes how calming and moisturizing this product is. It does a fantastic job of providing moisture without looking oily on the skin.


Restore Omega Miracle Facial Oil: an incredibly nourishing facial oil rich in antioxidants, vitamins, and omega fatty acids. This facial oil deeply nourishes the skin and helps to protect it from environmental factors. This facial oil will make your skin look healthy, balanced, and radiant. My skin absolutely loves how nourishing this oil is. It moisturizes really well without being too oily. It also smells divine.


Pro tip: Apply your facial oil over your moisturizer. It locks in moisture, protects from environmental factors, and makes the skin appear more youthful.


Blissoma Light Shifting Facial Sunscreen: A broad spectrum UVA and UVB sunscreen. Made with herbs and vitamin-rich oils that nourish and protect the skin. Made with zinc oxide and a touch of astaxanthin (a potent antioxidant), it gives the product a touch of pink to blend effortlessly into the skin. It wears beautifully under makeup and naturally soothes the skin.


Shop all Blissoma skincare products




OSEA Skincare

If you love clean, sustainable, and thoughtfully sourced ingredients, vegan, gluten-free, cruelty-free, high-performance, and glass bottles, this is your brand. OSEA SKINCARE draws their inspiration from the sea by incorporating wild seaweed into their products along with a variety of high quality plant based ingredients, pure steam distilled, and cold pressed essential oils.

hyaluronic sea serum

An amazing product that will take your skincare routine up a notch. Hyaluronic acid is a humectant that draws moisture into the skin. In fact, it can bind up to 1,000x's its weight in water. Regularly using a hyaluronic acid serum in your skincare routine can help with moisture retention, plump and firm the skin, minimize fine lines and wrinkles, and support elasticity.

advanced protection cream

A high performing and luxurious facial moisturizer made with wonderful anti aging ingredients to plump, firm, tone, and moisturize skin. It has a unique amino acid blend that targets the signs of aging and encourages a more youthful glowing appearance. The application is so dreamy, and it does a really great job at deeply hydrating and moisturizing the skin while you sleep. I love how well it absorbs into the skin and it instantly reduces redness.

ocean milk cleanser

A gentle cream cleanser that removes impurities without stripping the skin. It is pH balanced and fragrance free making it perfect for those with sensitive skin. This cleanser does a really good job at gently cleansing the skin while also providing moisture. It will never make your skin feel tight or dry after using it. It is perfect for those with mature, dry, or sensitive skin.

white algae mask

This mask brightens and nourishes the skin. Mineral Peptides plump up the skin while Hyaluronic Acid draws in water for lasting hydration. I love the licorice in this mask which is a natural dark spot remover. Perfect for minimizing sun damaged skin and hyperpigmentation

Use Code: JROSE save 10% on Osea Skincare

Shop Osea Skincare Products HERE

Kari Gran

Kari Gran makes my absolute favorite non toxic facial SPF. It is a mineral sunscreen made with non nano zinc and skin nourishing ingredients. 

The kari gran essential SPF 30 is a moisturizing sunscreen that looks flawless under makeup and does not leave a white cast on the skin. This one delivers 100%.

Kari gran also has beautiful lip whips that are the perfect mix between a balm and lipstick. they contain lip nourishing ingredients with a natural pop of color.

Shop Kari Gran Products HERE

Budget friendly non toxic beauty brands

Honest Beauty: The extreme length mascara and lash primer provides gorgeous bold lashes with only one coat.

Gabriel Cosmetics: The lip liners are long lasting and they have an excellent shade range. I also like the eye shadows.

Zuzu Luxe: The lipsticks are long lasting and they have a wide color selection. I also like their lipsticks, eye shadows, and highlighters.

WELL People: The mascara and brow pencils work beautifully.

Cocokind: The rose water hydrates the skin and is very soothing. The cermaide barrier serum is very nourishing for the skin.

Mad Hippie: my favorites are the cream cleanser (perfect for dry or mature skin), night cream, facial SPF, antioxidant serum, and the vitamin C serum.

Meow Meow Tweet: my favorite is the rosehip chia oil.It's very nourishing for the skin and a little goes a long way.


Rahua Haircare

A luxury non toxic hair care line made with amazing ingredients. As a licensed cosmetologist, I can tell you firsthand that this is the most high-performance clean hair care brand that I have found. A lot of other natural hair care products have great ingredients but do not deliver results.

Rahua hair care offers salon like results without harmful chemicals.

hydration shampoo replenishes and smooths dry hair without weighing it down. With natural Amazonian oils and plant protein bonding sugars, this shampoo drives moisture into the hair. Perfect for all hair types, especially dry, damaged, frizzy or curly hair. The scent is fruity and light. It smells like passion fruit and mango.

hydration conditioner

This formula works incredibly well to smooth hair and minimize all frizz. You only need a small amount and it instantly penetrates the hair shaft for a moisturizing boost. Perfect for all hair types, especially dry, damaged, frizzy, and curly hair. The scent is fruity and light. It smells like passion fruit and mango.

classic shampoo

Formulated with omega 9 rich rahua oil for a healthy scalp. This restorative shampoo leaves hair soft and balanced. Best for normal hair, oily hair, or as a clarifying shampoo.

The scent is herbal and woody. It is made with Palo Santo and it smells just like it. If you like an herbal and natural scent then you will love the way it smells.

classic conditioner

Omega-rich rahua oil detangles, smooths, and nourishes hair while being lightweight. It works really well to smooth hair while not being heavy and can even be used as a lightweight styling cream to tame frizz. The scent is herbal and woody. It is made with Palo Santo and it smells just like it. If you like an herbal and natural scent then you will love the way it smells.

hydration detangler + UV barrier

A nourishing leave-in conditioner that detangles, smooths and minimizes frizz while being lightweight. Made with a blend of healthy hair oils and antioxidants for ultimate shine, health, and UV protection. The UV protection is excellent for all hair types, especially color treated, and for use with heat tools. The scent is fruity and light. It smells like passion fruit and mango.

hydration hair mask

Professional grade ultimate hair mask. This mask is incredible and delvers salon like results. Save yourself a trip to the salon and try this smoothng and deeply moisturizing hair hair mask made with natura and nourishing ingredients. Best for all hair types, especially dry, damaged, frizzy, and curly hair. The scent is fruity and light. It smells like passion fruit and mango.

Shop Rahua Hair care HERE

I really hope you enjoyed this non toxic beauty guide and it helps you switch to a natural beauty routine. If you have any questions please send me a message. I wish you so much success on your non toxic beauty journey.

In health and beauty,

Jessica Rose

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