The Top Ingredients to Avoid In your Makeup Products

You may have heard that the majority of conventional makeup products on the shelves can contain harmful chemicals, you would be correct. But which ones should you avoid?

It can be quite overwhelming to switch to a natural beauty routine because there is so much confusion and many factors to consider. I want to take some of that pressure away.

My clients always appreciate when I make lists for them as it can be quite helpful to have a guide to refer to when making healthier choices.

It is important to keep in mind that many of the ingredients in products can be hidden under different names which can make them harder to avoid. Don't worry, I got you covered. I have also included the various names these ingredients can be found under.

Okay, let's get started. Make sure to grab your makeup products and review them as you go along.


Preservatives used in a wide variety of beauty products to prevent the growth of microbes. Can be endocrine-disrupting, have estrogen-mimicking properties, and contribute to many health related disorders.

What to look for on the label

Methylparaben, propylparaben, butylparaben, Benzylparaben or ethyl paraben.


A mineral substance used in a variety of cosmetic and personal care products to absorb moisture, prevent caking, and soften products. It can be contaminated with asbestos, a mineral substance linked to Cancer.

What to look for on the label

Talc, talcum, talcum powder, cosmetic talc,

and magnesium silicate.

Synthetic Colors

Derived from petroleum and coal sources. Can be skin irritants and a carcinogen.

Some of the largest natural beauty brands still use synthetic colors in their products. It really is a matter of choice on your part. I personally do not use any products with synthetic colors nor do I recommend them to my clients. There are much healthier ways to pigment makeup.

What to look for on the label

Red 7 lake, orange 5 lake, FD&C, D&C,and similar synthetic color descriptions.


Jessica Rose Discusses the importance of Non toxic Beauty on LATV Network Get It Girl TV

Television Episode: Season 7 Episode 21

Click to Watch Video

Credit of LATV Network and Get It Girl TV


The word fragrance can hide hundreds of ingredients that do not have to be disclosed on the label. Consumers have no way of knowing what is actually in their products. You could essentially be using hundreds of harmful chemicals simply by using fragrance.

What to look for on the label

Fragrance, perfume, parfum, natural fragrance, and aroma.

Heavy Metals

Just because a product is natural does not mean that it is free from toxicants. This one is a bit tricky I will admit. Even many wonderful and well intending natural beauty brands can contain heavy metals.

A lot of natural beauty brands use minerals in their products to add pigment. Minerals mined from the earth are known to naturally be contaminated with heavy metals. Regular exposure to heavy metals can be detrimental to your health. Just to put it into perspective for you, there is no safe level for lead and many brands still contain this contaminant.

What to look for on the label

Heavy metals will not be listed on the label because it is not an ingredient. It is a contaminant.

It is up to you as the consumer to research, ask questions, and find brands that test and are transparent. A good brand will indicate on their website if they test for heavy metals.

It is important to keep in mind that just because a brand claims to test for heavy metals does not mean that they test all of their products for these contaminants. They may test 5-10 products. Not the entire line. There honestly needs to be more transparency and testing done to protect consumers.

If I had my wish, all makeup brands would test their entire line after each new batch is created. Not just once a year. Not just 5-10 products. Every new batch.